Marc K Peter
© 2024 FT Publishing/Pearson
The practical book on digital transformation provides insights and the digital transformation canvas on how to tackle all important digital topics. Together, you and your employees will develop a digital roadmap with clearly described steps that will lead to your business strategy for the digital age.
Why will this book fast-track your digital transformation?
- The Digital Transformation Canvas is a tested practical tool to fast-start your digital roadmap.
- It is extremely practical with step-by-step guidance on how to build a digital strategy.
- Over 80 illustrations visualise case studies and concepts.
- It includes many useful checklists and templates.
- All concepts and checklists have been tested in practice and are based on research insights from thousands of organisations.
«Marc K Peter‘s action fields of digital transformation are a must-know for entrepreneurs and board members and one of the cornerstones of our curriculae at Rochester-Bern.»
Professor Petra JoergCEO of Rochester-Bern Executive Programs, USA/Switzerland 
«Marc K Peter has written a practical how-to guide for digital transformation strategies – indispensable for today’s executives!»
Alois ZwinggiManaging Director of the World Economic Forum 
«A very practical guide and framework that can steer and accompany your digital transformation journey – helping to address the many challenges that firms face when seeking to become “future ready”.»
Professor Marc GruberEditor-in-Chief of the Academy of Management Journal, USA 
«This book is for every small business wondering if the digital revolution will help them fly or just kill them. The practical and low-cost approach to developing a digital roadmap will be of value to all businesses. As an African, I am especially excited about how this book can be used to harness opportunities on the continent.»
Professor Helena BarnardGordon Institute of Business Science, University of Pretoria, South Africa 
«The Digital Transformation Canvas is all you need to develop your digital strategy – a book full of practical knowledge!»
Professor Kanagaraj AyyalusamyConvenor at XLRI Jamshedpur, India 