The journey towards digital transformation should be structured well and must be accompanied by practical knowledge. Along with the many commercial, organisational and leadership potential opportunities that strategy development holds in the digital age, it is also important to be aware of the potential barriers and risks in order to lead your organisation and your team safely through the digital age.
This practical handbook provides you with important knowledge and shows you how to use it. It explains the most important strategy topics of the digital age to SME managers, business owners, executives, project managers and interested parties. In several easy-to-follow steps, you will be empowered to increase the competitiveness of your organisation and the chances of success for your business.
The six chapters at a glance:
(Source: Marc K Peter & www.the-digital-transformation-canvas.com)
- Why you need this book
- Why you need a digital transformation plan
- What to consider for your digital transformation strategy
- The seven action fields of digital transformation
- Field 1: Customer centricity
- Field 2: New technologies
- Field 3: Data and the cloud
- Field 4: New strategies and business models
- Field 5: Process management
- Field 6: Digital leadership and culture
- Field 7: Digital marketing
- Digital transformation step by step
- How to avoid blockers and succeed
While Chapter 1 introduces the two underlying research projects that enabled this practical book for digital transformation, along with the two referenced case organisations, Chapter 2 provides an overview of the five industrial revolutions that today made us arrive in the digital age with its challenges and opportunities for strategy development. Important terms and the situation of SMEs in particular (small and medium-sized enterprises) in the digital age are described.
Chapter 3 highlights the most important strategic concepts, including digital maturity and new business models, and introduces readers to the traditional strategy development process, which is still important today, including the new management topics of the digital age – the seven action fields of digital transformation.
Chapter 4 is the core of the book with its 7 action fields of digital transformation and 24 important strategic questions. Each action field is presented with background information and the most important frameworks and tools available to organisations.
All the practical tools – the workshop canvas for digital transformation and the ACT method – extended workshop canvas (analyse, create, transform) with its strategy questions – are available in Chapter 5. They will lead to your digital roadmap that will guide your digital transformation – in five concrete steps. Finally, Chapter 6 will introduce the three key success factors of digital transformation, ensuring that you will successfully implement your strategic plan with proactive actions.
In addition to the many checklists and templates, two fictitious case studies will guide you in your digital transformation: the bicycle business of the young entrepreneur Alexandra in London/UK (Alexandra’s Bikeshop) and Sudip’s precision tools business for the machine industry in Dayton/OH, USA (Dynamic 1 Tools).
