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Digital Prof Marc K Peter

Prof Marc K Peter is the DigitalProf, a leading expert in digital transformation, digital business development and digital strategies.

Marc K Peter is Professor of Digital Business at the FHNW School of Business (Switzerland) and faculty member at the University of Bern (Switzerland) and University of Rochester (USA) Rochester-Bern Executive Programs, at the University of Basel (Switzerland) and at Charles Sturt University (Australia).

He has over 30 years of professional experience in SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Over the past decade, he supported many organisations in their pursuit of digital transformation, among others, Accenture, Amnesty International, BDO, Canon, Caritas, Lenovo, Logitech, Mayo Clinic, MSD, Sharp, Siemens, Swisscom and T-Systems.

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Marc K Peter – author of The Digital Transformation Canvas – is the Digital Prof

Digital Business | Digital Technology | Cybersecurity | Digital Leadership | Digital Marketing


The author would like to express his gratitude to the research and project teams at the FHNW School of Business (Deborah von Büren, Miriam Christ, Martina Dalla Vecchia, Christine Jacob, Corin Kraft, Nicole Krättli, Johan P. Lindeque, Kirsten Maier, Karin Mändli Lerch, Anna Meuser, André Niedermann, Anna V. Rozumowski, Dino Schwaferts, Christian de Simoni, Danilo Siscaro, Martha Streitenberger, Mike Tonazzi, Valérie Savoy, Angelo Seiler, Tsvetana Spasova and Cécile Zachlod), at the Australian College of Digital Business (Louise Targett and Nicky Thompson), at Charles Sturt University (Alain Neher, Alfred Huah-Syn Wong and Lucia Wuersch), at Gheorghe Asachi​ Technical University of Iași (Amalia Georgescu), at Griffith University (Luke Houghton and Khondker Zobair), and at Rochester-Bern Executive Programs (Nadine Heuberger and Petra Joerg); to Matthias von Lonski for the book’s illustrations, the design team at Polarstern (Chantal Brülhart, Jörg Bruppacher and Benedikt Roth) and the team at Pearson Education (Yashmeena Bisht, Melanie Carter, Eloise Cook, Priyadharshini Dhanagopal, Sarah Owens, Amer Parikh and Randie van Rooyen) for their energy and support to publish this practical book on digital transformation.