Based on strategic input and project ideas/initiatives derived from the workshop canvas for digital transformation or the ACT method – extended workshop canvas, the strategic project candidates developed in the process that are supported by the owners/board of directors/CEO, lead to the digital roadmap.
Digital roadmap template and SME example (Source: Marc K Peter & www.the-digital-transformation-canvas.com)
In this phase of the strategy development process, the digital vision is described as a summary of all strategic directions. In this final workshop, you will discuss questions like:
- Which services will be offered in a new way?
- How quickly and how intensively should the transformation be carried out?
- What kind of organisation will we become?
The discussions lead to a core statement on the strategy, namely the digital vision, which is written at the very top of your digital roadmap.
As a next step, all strategic initiatives and strategic projects will be documented with goals, responsibilities, project budgets and deadlines:
- Goals: what measurable successes (quantitative, such as process speed, cost reduction or sales growth, or qualitative, such as customer/employee satisfaction or product quality) are to be achieved with the initiative/project?
- Responsibilities: who leads the initiative/project and is assigned the appropriate tasks, responsibilities and capabilities?
- Budgets: what investment and operating budgets are available for the initiative/project?
- Deadlines: when does the initiative/project start and end, and what are the key milestones that need to be met (for example, due to reliance on other initiatives)?
Depending on the size of the organisation, separate business plans with investment budgets are also being developed for individual initiatives, each of which must be approved by the owners or the board of directors.
Use this template to summarise your initiatives and projects on the digital roadmap. The documented roadmap gives you an overview; it is a strategic management tool, the basis for your internal communication (e.g. to employees) and an important control instrument.
Every month (at least once a quarter), you discuss the progress of the transformation in the team and document successes and changes to the plan.
The digital roadmap captures your digital vision, strategic priorities as well as digital initiatives and projects (Source: Marc K Peter & www.the-digital-transformation-canvas.com)
