Marc K Peter
© 2024 FT Publishing/Pearson
The practical book on digital transformation provides insights and the digital transformation canvas on how to tackle all important digital topics. Together, you and your employees will develop a digital roadmap with clearly described steps that will lead to your business strategy for the digital age.
Why will this book fast-track your digital transformation?
- The Digital Transformation Canvas is a tested practical tool to fast-start your digital roadmap.
- It is extremely practical with step-by-step guidance on how to build a digital strategy.
- Over 80 illustrations visualise case studies and concepts.
- It includes many useful checklists and templates.
- All concepts and checklists have been tested in practice and are based on research insights from thousands of organisations.
«Marc K Peter‘s action fields of digital transformation are a must-know for entrepreneurs and board members and one of the cornerstones of our curriculae at Rochester-Bern.»
Professor Petra Joerg
CEO of Rochester-Bern Executive Programs, USA/Switzerland
«Marc K Peter has written a practical how-to guide for digital transformation strategies – indispensable for today’s executives!»
Alois Zwinggi
Managing Director of the World Economic Forum